Strategy first
I understand the business model before touching the tracker. SEO without business context is theater.
Senior SEO consultant · Medellín, Colombia
SEO consultant whoimplementswhat he recommends.
Fifteen years of SEO across Colombia, Spain, the United States and the United Kingdom. You work with me, not with an account manager: I run the audit, I touch the code and I build the automation that keeps it running.
- 0+years doing SEO
- 0markets: Colombia, Spain, USA and the UK
- 0tools built in house
- 0account managers between us
How I work
Senior, not junior with a template
Every client gets personal attention. No account managers forwarding messages, no template-generated reports.
Real technical SEO
Logs, JS rendering, schema, hreflang, migrations. Not "Screaming Frog audit printed to PDF".
Measured in revenue
KPIs tied to attributable revenue, not impressions or "engagement". If it doesn't move money, it's not a win.
4 markets
Spanish ES/MX/AR, English US/UK. Local + organic + AI search SEO across each.
AI-aware
I use AI daily but I don't confuse it with strategy. ChatGPT doesn't replace judgment.
No blind retainer
I work by quarter with renewal reviews. No value, no renewal. No penalty.
Why me and not an agency
I do not hand over a PDF and leave.
Most SEO audits end as a document someone else has to implement, and that is where they die. I do both halves.
I touch the code
WordPress and Elementor from the inside, not from the dashboard. Astro, Cloudflare Workers, D1. If the fix is technical, I do not send you looking for someone to do it.
I build the tooling
I designed and wrote an MCP server with around 120 tools for SEO, measurement and AI automation. It is not a portfolio piece: it is what I use on real client work every day.
I measure against revenue
GA4, GTM and Search Console wired to attributable revenue. If a number does not move money, I do not report it as a win.
What I work with
- WordPress
- Elementor
- Cloudflare
- Astro
- GA4
- GTM
- Search Console
- n8n
- Claude
Services
We start with one
Each service is independent. If you want to combine them, let's talk.
Frequently asked
What people ask before hiring an SEO consultant
Five real questions - answered without marketing-speak.
What kind of SEO consultant are you?
Senior strategic consultant - not freelance gig executor. I work with in-house marketing teams that already have an internal SEO specialist and need a senior second opinion, technical direction and AI-search strategy. No tactical link spam, no checklist audits.
How is this different from hiring an agency?
No account manager bouncing your account between 8-12 clients. Direct work with your team or stakeholders. Quarterly engagement with renewal check-ins - no annual lock-in. Lower cost than agency at equivalent seniority because there's no overhead.
What do you charge?
One-shot audits: USD 2.5K-8K depending on site size and complexity. Monthly retainer for ongoing advisory: USD 1.8K-4.5K. I quote after a 60-minute kickoff where I understand the business model and the goal.
Are you based in Colombia? Can you work with US/UK clients?
Yes, based in Medellín, Colombia. Active clients in USA, UK, Spain and LATAM. Remote-first; I travel when the project justifies it. GMT-5 timezone overlaps with US business hours and has 5-6 hours of overlap with London.
Why "AI-first"?
Because organic search is being reshaped by ChatGPT, Perplexity, Gemini and AI Overviews. Attribution is changing, click-through is collapsing for informational queries, and brand SEO matters more than ever. Most agencies haven't adapted their playbook yet - that's the edge.